How the "SOCIAL RIDE" format was born

We're proud of our community, born and bonded through riding together. We're a diverse group, ranging from social butterflies to more introverted individuals, but each of us has one thing in common: a passion for cycling and adventure.

It all started a few days before the 2021 Italian Bike Festival. We were thinking of a way to engage our cycling friends and attract new ones. The idea for a social ride came almost by chance, even though it was so obvious. In collaboration with Supernova Bikes, we designed a route on Komoot, without even having to visit the site: a first impression.

Some videos with curses due to some rather rough sections have arrived, videos that ultimately only conveyed a great desire to have fun and also to make light of some unexpected difficulties.
Since that fun Sunday, we've been hooked on the "Social Rides," organized in collaboration with shops and accommodations inspired to welcome us by the enthusiasm the Squame Community exudes.

Without realizing it, we created the format that in this short time has transformed Squame not only into a clothing brand but also, and above all, into a group of people, connected by a passion for nature and adventure.

The Social Rides laid the foundation for the Squame Adventure Club, but that's another story.